Sign up below and I'll explain how I approach email marketing – with tips you can implement immediately.
Clients say my methodology both refreshing and empowering.
We start with a clear purpose for your business and develop a strategy centered around what makes you unique.
If you decide it's not for you - please unsubscribe anytime – no hard feelings.
Well, that and their project management skills.
I digress.
You don't want to add to the drama of your subscribers' inboxes, and as an expert, you don't want to sell in ways that feel pushy or gross.
Combined it's no shock that you're not leveraging your email list as much as you could, and it's not your fault. Email marketing is a curiously challenging aspect of digital marketing.
And a little help can go a long way...
I approach email marketing differently – by leaning on your expertise, methodology, and body of work – not hype and hyperbole.
Learn more by signing up for my own email list so I can send you an introduction to my approach - if you decide it's not for you you can unsubscribe anytime.
First, I interview you to understand the details of your business, what makes you tick, why you do what you do, and the nuances of your approach to your work.
We confirm your mission, vision, values, brand strategy, customer personas, and service definitions are as clear as you want them (and I need them) to be to get the best results from our work together.
Then, I write the email sequence drafts. It's easy-peasy for you – all you have to do is show up as the expert you are and talk my ear off about the thing you love to do!
We collaboratively edit the writing to ensure your voice and meaning are captured to your liking.
After that, I set up the technical bits and monitor the process while those first emails go out to your existing list.
Lastly, I turn these emails into strategic sequences so that anyone joining your list from this point forward receives a curated introduction to you & your brilliance.
Together we create warmer leads, better conversions, and a strong pipeline of future clients.
Your expertise and approach serves as the foundation of your marketing – and you'll be crystal clear on how to communicate that value.
Plus, you'll have an asset that will work for you – generating leads and customers – while you run the rest of your business.
I have 20 years of experience implementing fancy-schmancy CRM and content management systems for corporate clients.
I pivoted to email marketing because it is the critical component in a solid marketing strategy for experts like you (and me).
I have a dozen-plus years of running my own business, including all the sales, marketing & operations adventures that come with that.
I solve business problems using my own unique mix of skills including business strategy, copywriting, offer design, and system setup.
We focus on defining the problem-to-solve first, so we avoid leaping into 'solutions' that may be popular or trendy but don't fit your needs.
My goal is for you to see exceptional ROI from working with me – and not just in terms of strategy and tactics - but in confidence and intangibles too.
I'm equal parts tough love and endless patience – with a brain like a pivot table.
I synthesize all that parts of your business, where you feel stuck or ready for more opportunity, take into account your unique needs as a business owner/expert, and design a plan that's actually doable so you can get where you want to go.